Contributing Writer for Cosmopolitan Philippines (Freelance)

Summit Media Publishing

April 2024 - Present

 

• Craft high-quality articles exploring the latest trends, lifestyle topics, and beauty innovations, ensuring relevance and resonance with Cosmopolitan Philippines' audience.

• Research and publish timely news stories, staying abreast of current events and cultural shifts to maintain the publication's relevance and authority.

• Implement SEO best practices to enhance content visibility and drive organic traffic, utilizing keywords effectively to optimize articles for search engines.

• Utilize CMS platforms for seamless content management and upload, ensuring accuracy and timeliness in publishing schedules.

• Write compelling copies for Instagram and Facebook captions, aligning with the brand voice and leveraging trending topics to drive audience engagement and foster community interaction.

​

News Reporter (Full time) 

Philippine Manila Standard Publishing  Inc. 

June 2024 - June 2025

• Specialize in reporting on the Office of the Vice President and the Department of Foreign Affairs in the Philippines, focusing on developments in Philippine foreign relations and international affairs; political developments in the Executive Branch of government

• Cover diplomatic events, press conferences, and international summits to provide timely and insightful coverage.

• Collaborate with editors and newsroom team members to pitch story ideas and contribute to editorial planning.

​

Marketing Specialist

Dragonfruitmedia Co

March 2023 – June 2024

• Spearheaded and optimized the Lead Generation team, implementing regular check-ins to foster team cohesion, monitor productivity, and ensure the achievement of performance projections.

• Authored and documented comprehensive Standard Operating Procedures (SOPs), ensuring seamless onboarding processes and facilitating the integration of new team members.

• Spearheaded innovative strategies to enhance growth opportunities, contributing significantly to the evolution and improvement of newsletters, email marketing, and social media initiatives.

• Played a pivotal role in managing growth-related Objectives and Key Results (OKRs), taking ownership of specific objectives and ensuring the realization of key results.

• Accountable for the strategic conception and creation of impactful newsletters for Dragonfruitmedia, driving engagement and brand visibility.

• Conduct thorough research on leads' industries, budget, and needs to identify qualified prospects.

• Write persuasive and engaging cold email messages to capture the attention of potential clients.

• Craft compelling email content that effectively communicates the value proposition and encourages a positive response.

• Track and manage leads through the sales process, ensuring timely follow-ups and maintaining accurate records.

• Optimize the efficiency of inbound/outbound sales funnels by identifying and implementing improvements to streamline the process, specifically using CRM platforms such as Active Campaign and Instantly.

​

Copywriter for Team Kiko 

Senate of the Philippines, Office of the Senator Kiko Pangilinan

February 2022 - May 2022

• Wrote and edited copies for social media captions, websites, and statements that involve the Principal. 

• Led marketing planning related to brand awareness through rigorous research on food security, agriculture, and other legislations related to the topic. 

• Developed digital content opportunities from online and offline activities related to food security and agriculture, as part of the Principal’s advocacy and policy. 

• Crafted engaging content and managed social media advertising campaigns and newsletters to increase brand awareness of the Principal. 

• Coordinates with volunteer writers and translators. 

• Refined digital executions that are consistent with the Principal’s brand and execution guidelines. 

• Spearheaded digital coverage for face to face deployment. 

​

News Aggregator (Project-Based)
Aboitiz Power
April 2023 – June 2023

• Monitor multiple news sources, including websites, social media, and RSS feeds.

• Identify and select news articles, videos, and other media content that align with the target audience's interests.

• Verify the accuracy and credibility of news sources and stories to ensure the dissemination of reliable information.

• Fact-check and cross-reference information from various sources to minimize the spread of fake news.

• Collect, categorize, and organize news content into relevant categories or topics.

• Use content management systems and tools to efficiently aggregate and index news items.

• Continuously stay up-to-date with current events and emerging news stories across various domains, such as politics, technology, health, and more.

• Follow evolving news trends and adjust content curation accordingly.

 

Setter (Project-Based)

CLOUTREACH

May 2023 – July 2023

• Research and identify social media influencers that align with clients' target audience and brand values.

• Write compelling and persuasive email copy that drives action and achieves campaign goals.

• Monitor and manage email deliverability, including monitoring spam filters and managing subscriber preferences.

• Implement personalization strategies to create tailored email experiences for different segments.

 

News Writer- Student Publications Unit

The Benildean Press Corps     

October 2021 – May 2023

• Create output based on factual and verified information that will be relayed to the public, both online and on print, within a limited time frame.

• Interview resource persons to gather factual information and breaking news. 

•  Perform copy editing of scripts for accuracy, factual content and correct language. 

• Authored news publications in the trimestral release of campus magazine and newspaper. 

 

 

Digital Marketing and Content Strategist

PROPER Digital Marketing Agency

September 2021 – February 2022 

• Deliver a remarkable brand experience for the clients in terms of administering efficient brand strategy for different audiences.

• Conceptualize proposals for marketing, promotional, and social media engagement and execute multimedia marketing strategies for clients.

• Conduct strategic market planning for diverse clientele.   

• Coordinate with clients for strategic brand management. 

• Manage slide product decks for client’s brands.

• Conduct competitive market analysis for partner brands and analyze data and trends.  

• Execute a creative direction for branding of different products monthly.

• Establish stories and narratives for product advertising.

• Copywrite marketing materials for ads and websites

• Handle social media pages of clients and administer publication boostings. 

 

 

SEO and Content Writer Intern

Shopee Philippines

August 2022 - November 2022

• Research and identify trends, news cycles, relevant real-time topics and opportunities

• Create relevant ad copy and help index web page to ensure Shopee sustains search result rank

• Perform keyword research including discovery and expansion of keyword opportunities

• Produce 5 articles per month about trendy topics referring to lifestyle, beauty, health, and fashion.

• Optimize 5 Official Stores on Shopee every week including top brands such as JBL Official Store, GRWM Cosmetics, Puma Philippines, Oppo Philippines, and Huawei Official Store. 

• Create 5 Category Page and List Pages Footer Text every week. 

• Generate at least 150 List Pages keywords/ week for SEO Contents.

• Create microsite footer texts on Shopee Campaigns every month.